Design &
Direction
For the people behind the screen.
From complexity to clarity:
Strategy, UX, Design & Leadership.
Enlightening Experiences
Made to be understood, actioned and enjoyed.
I help clear the noise between businesses and the people they serve, giving people the confidence to navigate your world with ease.
From new ideas and evolving products to stuck teams in need of direction, I uncover what matters, build a plan, and shape it into something intentional.
With proven ROI
Design is one of your smartest business investments.
Good UX gets you in the game.
Great UX helps you win it.
How can I help?
Whether you’re starting from scratch, improving what you have, or bringing clarity to the chaos, I’ve got your back. These are the kinds of challenges I help solve most often.
A mobile app
Building a new app or feature? Giving your old app the attention it deserves? I can help you make the most of mobile.
A web app
Bespoke software and systems can get messy. Let’s untangle the complexity and focus on the people using them every day.
Your website
Your website is often the first conversation people have with your business. If it’s not making you proud, let’s fix it.
Design leadership
Sometimes you don’t need more hands—you need experience, leadership, and someone who can help move things forward.
The right kind of help
at the right time.
Wherever you are in your business journey,
you don’t have to go it alone.
Portfolio
My polished case studies are still making their way online.
Until then, my Notion portfolio has the goods.
Clients
Trusted by ambitious businesses and product teams.
“Rey is a true thought leader in the design space.”
“She brought energy, professionalism, and deep expertise that made an immediate impact in our UX/UI design business unit. Beyond her skillset, she’s simply a pleasure to work with – Collaborative, driven, and always willing to go the extra mile.”
Ronnie Cloete
Exec: Software Development, DVT
